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National MarketMaker and USDA “Know Your Farmer, Know Your Food” Compass

The Know Your Farmer, Know Your Food Compass was unveiled by USDA Secretary Tom Vilsack and Deputy Secretary Kathleen Merrigan via a live webinar on February 29, 2012. A paramount objective of Deputy Secretary Merrigan is to encourage a national conversation of how to improve food systems and recognize the resources that are available for this purpose.

Because of the presence of synergistic objectives, National Food MarketMaker1 and AgMRC have joined forces to expand the reach of the Compass’ goals relative to stimulating a national conversation about local and regional foods. This concept has manifested itself in exciting new ways.

“The “Know Your Farmer, Know Your Food” Compass has additionally become a “knowledge concept” that is instrumental in creating an economic, cultural and research‐oriented human interest story as real and as vivid as HDTV”, explains DC MarketMaker™ Principal Investigator and Research Associate, Dr. Calvin Lewis of the Center for Sustainable Development at the College of Agriculture, Urban Sustainability and Environmental Sciences (CAUSES) at University of the District of Columbia.

The College of Agriculture, Urban Sustainability and Environmental Sciences, through its Center of Sustainable Development and Center for Nutrition, Diet and Health has embarked on a program to help  reduce the issues relating to obesity. The “Know Your Farmer, Know Your Food” Compass and the MarketMaker™ technology are strategic to enable this implementation.

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